[Devigreens] Cultivating Growth: How Devi Greens "Cloned" Their Expertise with Maika AI

The Challenge: Being "Partners" to Every Customer, All at Once

For Jay and Nisha Dave, Devi Greens is more than a store; it is the culmination of a journey that began in the flower fields of Kenya and settled in the soil of Prince Edward Island. Their value proposition isn't just selling greenhouses or irrigation tubing—it is their deep, technical expertise. They position themselves as "partners in your gardening journey."

However, for a small, family-run business, being a true partner to hundreds of customers simultaneously is an operational nightmare.

Jay’s expertise in greenhouse design and Nisha’s hands-on farming knowledge are the company's biggest assets, but they were also the bottleneck. Customers don't just click "buy" on a complex hydroponic system or a snow-resistant greenhouse; they have questions.

• "Will this structure withstand a PEI winter?"
• "Which drip irrigation kit is best for my 10x10 plot?"
• "Do I need grow lights for this specific crop?"

Jay and Nisha found themselves spending hours answering the same technical inquiries, leaving them little time to focus on high-value tasks like installations, sourcing new products, or strategic growth. They needed a way to scale their knowledge without the high cost of hiring and training technical sales staff.

The Solution: A Custom AI, Not a Generic Chatbot

Devi Greens turned to Maika to solve this resource gap. The critical requirement was that the AI could not be generic. A standard AI might know what a greenhouse is, but it wouldn't know the specific snow-load ratings of Devi Greens’ products or the unique climate challenges of the Maritimes.

Maika built a Unique Model specifically for Devi Greens:

1. Deep Product Learning
Maika ingested Devi Greens’ entire catalog—from the specs of their heavy-duty greenhouse films to the flow rates of their irrigation sprinklers. It learned to recommend specific products based on the customer's problem, acting as a knowledgeable sales associate rather than just a search bar.

2. Capturing the "Dave Touch"
The AI was trained on Jay and Nisha’s story and business philosophy. It understands that Devi Greens isn't just a supplier, but a solution provider. The tone is helpful, encouraging, and rooted in the expertise brought over from East Africa.

3. Cost-Effective Scaling
For a fraction of the cost of a single part-time employee, Maika provided Devi Greens with a 24/7 expert agent. This allowed the business to offer "big company" support on a "small business" budget.

The Results: More Time for the Harvest

The integration of Maika has fundamentally changed how Devi Greens operates:

• Cloning the Expert: Maika now handles 80% of routine technical inquiries. Whether a customer asks about frost protection at midnight or indoor growing systems on a Sunday, they get an instant, accurate answer based on Devi Greens' inventory.
• Freedom for the Founders: With the AI handling the "What tool do I need?" questions, Jay is free to focus on greenhouse design and installations, while Nisha can manage operations and sourcing. They are no longer tethered to the inbox.
• Increased Conversion: Customers who get their technical questions answered instantly are more confident in buying. Maika guides them from "I'm not sure" to "Add to Cart" without human intervention.
• Personalized Storytelling: The AI shares the Devi Greens ethos, ensuring that even digital interactions feel personal and grounded in the company's unique history.

Conclusion

Devi Greens illustrates the perfect use case for Maika in the small business sector. By using AI to handle the repetitive but necessary transfer of knowledge, Jay and Nisha have effectively "cloned" themselves. They have preserved the personal, expert touch that defines their brand while reclaiming the time they need to grow their business sustainably.

Ready to grow your garden?
Visit Devi Greens at 259-2 Heather Moyse Drive, Summerside, or chat with their AI expert online to find the perfect solution for your growing season!