Executive Summary

MAIKA is a human-centered Artificial Intelligence platform developed by Hybrid Tech Solutions Ltd., specifically designed to address the operational and growth challenges faced by Small and Medium-sized Enterprises (SMEs). The platform's core mission is "to make AI knowledge accessible" by delivering intuitive, explainable, and cost-effective solutions that automate repetitive tasks and enhance customer engagement.

The MAIKA suite encompasses a range of specialized products, including a sophisticated AI-powered Conversational Chatbot for 24/7 customer support, Maika Genius for WooCommerce automation, Maika Walle for professional Facebook Fanpage management, and Maika Bloom for proactive digital marketing. These products are built upon a flexible architecture that combines a proprietary conversational AI engine, graph knowledgebases, and large language models (LLMs) to deliver high-quality, human-like interactions efficiently.

MAIKA distinguishes itself by offering tailored solutions for specific industry verticals such as Travel & Tourism, Property & Real Estate, Health & Beauty, and Retail. The platform's key value propositions are centered on increasing operational efficiency, enabling data-driven decision-making, improving customer engagement and satisfaction, and ultimately driving revenue growth while significantly reducing costs. Its strategy focuses on empowering human teams by acting as an "AI co-pilot," rather than a replacement for staff.

Corporate Overview

MAIKA is the flagship AI platform of Hybrid Tech Solutions Ltd., an artificial intelligence startup with a global presence.

• Parent Company: Hybrid Tech Solutions Ltd.
• Mission Statement: "To make AI knowledge accessible."
• Founders' Vision: To empower passionate SME owners—the backbone of the economy—who are often overwhelmed by technological complexity, by providing intuitive tools that act as a co-pilot for their teams.

Corporate Locations & Contact Information

Core Platform Philosophy & Strategy

MAIKA is strategically positioned as an "engine for growth" for SMEs, built on a human-centered approach that directly addresses the unique hurdles these businesses face when adopting AI.

Addressing Key SME Challenges

• The "Black Box" Problem: Many AI tools are opaque. MAIKA prioritizes Explainable AI, ensuring business owners can understand why the system makes specific recommendations.
• One-Size-Doesn't-Fit-All: Generic tools fail to capture business nuances. MAIKA provides Tailored Solutions customized for specific industry verticals and individual business goals.
• Resource Constraints: SMEs often lack the budget and in-house data science expertise for complex AI. MAIKA offers an Intuitive, No-Code Interface and a cost-effective operational model.
• 24/7 Customer Expectations: To prevent lead loss after business hours, MAIKA's solutions are designed for continuous, round-the-clock operation.

Strategic Positioning

MAIKA is not marketed as a replacement for human employees but as an "AI co-pilot" and a "silent partner." Its purpose is to handle tedious, repetitive, and time-draining tasks, freeing human staff to focus on high-value activities such as strategic initiatives, relationship building, and delivering exceptional service.

Product & Service Portfolio

MAIKA offers a suite of integrated AI products and services designed to automate key business functions, from customer service to marketing and e-commerce management.

1. AI-Based Conversational Chatbot

This is a foundational MAIKA offering designed to provide human-like conversational experiences on a company's website.

• Core Capabilities:
  • Natural Language Processing (NLP): Understands the nuances of human language to interpret questions and respond naturally.
  • Contextual Awareness: Remembers previous interactions to provide relevant and personalized responses.
  • Learning and Adaptation: Continuously learns from conversations to improve its understanding of the business and its customers.
  • Emotional Intelligence: Can recognize and respond to customer emotions to build rapport.
• Key Benefits:
  • 24/7 Availability and Instant Customer Support
  • Increased User Engagement and Lead Generation
  • Reduced Support Costs
• Technical Integration: Integration is achieved by adding a simple JavaScript snippet to a website's HTML, typically before the closing </head> tag. The snippet allows for customization of customer ID, theme color, title, and trigger message/delay.

2. Maika Genius (for WooCommerce)

Maika Genius is a WordPress plugin that functions as an AI-powered assistant for WooCommerce e-commerce stores. It operates on a cloud-based platform to avoid straining the user's server and requires a Maika account to connect the website.

• Key Features:
  • Product Descriptor: Uses Generative AI to create high-quality, unique, and SEO-optimized product descriptions from various templates.
  • Product Catalog Builder: Automatically builds a product catalog, including descriptions and categorization, by analyzing uploaded product images.
  • SEO Optimizer: Analyzes product information and blog posts to suggest keywords and create intelligent internal links. (Note: One source lists this as "coming soon" while pricing tiers indicate "Full Access" is available).
  • 24/7 AI-Powered Livechat Agent: A dedicated chatbot that understands the product catalog to provide personalized recommendations and answer customer questions 24/7.
• Pricing Tiers:

3. Maika Walle (Pro Fanpage Management)

Walle is an AI-powered assistant designed to manage customer interactions on Facebook Fanpages, addressing the common business challenges of delayed or generic responses.

• Problems Solved:
  • Slow or missed responses, especially after hours.
  • Generic, context-blind replies that fail to engage users.
  • Inconsistent brand voice when multiple staff manage a page.
  • Wasted time on low-intent or spam comments.
• Core Features:
  • 24/7 Instant Interaction: Automatically replies to comments and messages instantly.
  • Contextual Analysis: Analyzes the original post and user intent to craft relevant, specific responses.
  • Trainable Brand Voice: Can be trained to maintain 100% consistency with a brand's specific tone (e.g., witty, formal, empathetic).
  • Sales Integration: Can subtly weave in sales points, promotions, or key benefits into replies.
  • Analytics: Provides data on interaction volume, response times, and conversions.
  • Centralized Management: Allows management of multiple Fanpages from a single dashboard.
• Pricing: Starts from just $20/month.

4. Maika Bloom (Smart Seeding Service)

Maika Bloom is a digital marketing service designed to solve low online traffic and sales by proactively building an engaged community around a brand.

• Methodology ("Smart Seeding"): Instead of waiting for customers, the service takes the brand to them. It strategically joins discussions in relevant online groups, communities, and blogs (on platforms like Facebook, TikTok, and Threads) and posts natural, engaging comments to spark curiosity and drive traffic.
• Service Features:
  • Proactive Engagement: Drives real traffic from genuinely interested customers.
  • 24/7 Responsiveness: Ensures every comment or message gets a fast reply.
  • Diverse & Authentic Content: Guarantees unique and non-repetitive posts and comments.
  • On-Brand Messaging: All content is tailored to the client's business field and brand voice.
• Value Proposition: The service is positioned as being significantly more cost-effective than manual alternatives, offering up to 3x cost savings compared to hiring freelancers or collaborators. Pricing is listed at $199/month (excluding setup fee).

Industry-Specific AI Solutions

MAIKA provides purpose-built platforms tailored to the unique demands of different business sectors.

• Travel & Tourism / Hospitality: Offers a 24/7 AI concierge for real-time price optimization and guest negotiation. A proposal for "By the Bay Cottages" details a system using Unified Market Intelligence (UMI) to query Online Travel Agencies (OTAs) like Booking.com and Expedia for real-time market data, enabling the AI to implement dynamic pricing and negotiate bookings with potential guests.
• Property & Real Estate: A 24/7 AI-powered resident concierge to handle inquiries, route maintenance requests, and pre-screen potential tenants. A proposal outlines pricing at a 1,199 setup fee** (for up to 3 buildings/200 units) and a **299/month subscription fee (for up to 10,000 requests/month).
• Health & Beauty Services: An AI salon assistant that manages the entire booking process 24/7, from scheduling appointments to answering service questions. This allows technicians to focus on clients without interruption. A proposal for a nail salon details a workflow involving an Awesome Booking System (ABS) and a Schedule Optimizing System (SOS) to manage real-time availability and technician preferences.
• Retail & E-commerce: Primarily served by the Maika Genius plugin, automating everything from product description generation to 24/7 sales support via live chat.
• Education & Financial Services: An AI assistant to amplify community impact by managing volunteer coordination, answering program inquiries, and ensuring supporters feel heard 24/7.

Technical Architecture & Approach

Maika's platform is built on an innovative and cost-effective technological foundation designed for high performance and sustainability.

• Core Components: The architecture is an optimized combination of three key elements:
  1. Conversational AI Platform: A sophisticated core engine for natural, context-aware dialogue.
  2. Graph Knowledgebase: A powerful tool providing instant access to information about products and services for quick, accurate responses.
  3. LLM (Large Language Model) Integration: Leverages LLMs to enhance natural language generation but is strategically integrated to balance cost and performance.
• Efficiency & Cost-Effectiveness:
  • Reduced Dependency on LLMs: The intelligent core platform mitigates the high costs and performance risks associated with relying solely on LLMs.
  • LLM Flexibility: The architecture allows for easy switching between different LLMs to optimize for performance and cost.
  • Efficient AI Model Reuse: Existing AI models can be efficiently reused across multiple customers within the same industry (e.g., travel), significantly reducing the cost of building new models.
  • Intelligent Workload Distribution: Workloads are strategically distributed between the Conversational AI and LLM components to maintain high-quality interactions while ensuring optimal cost efficiency.

Case Study: Proposal for an Online Travel Agency (OTA)

A detailed proposal written in Vietnamese outlines a comprehensive implementation plan for an OTA, demonstrating MAIKA's application in a complex, high-volume environment.

• Objective: To deploy a low-cost AI-powered customer care (CSKH) and sales platform.
• Identified OTA Problems: Low-quality existing chatbots, inefficient human agent cost structure (fixed cost vs. seasonal demand), and operational bottlenecks during traffic growth.
• Proposed Solution & Model:
  • Minimized Human Intervention: AI handles the vast majority of customer interactions, with human staff focusing on supervision and training.
  • Private AI Model: A custom AI model is developed and trained specifically on the OTA's product inventory and data.
  • Success-Based Pricing: The OTA pays a commission to MAIKA based on the rate of successfully completed transactions, aligning costs directly with revenue generation.
• System Architecture: The proposed system integrates with the OTA's channels (like Zalo), uses an AI module trained by a human AI trainer, and pulls data from product/professional knowledge bases and external APIs (e.g., Saomaifly).
• Key Performance Indicators (KPIs):
  • Response Time: < 5 seconds
  • Automated Processing Rate: > 70%
  • Customer Satisfaction Rate: > 80%
• Implementation Timeline: A phased approach is outlined:
  1. Kick-off
  2. Demo: +2 weeks
  3. Pilot: +1 week
  4. Official Go-live: +1 month
  5. Product/Tour Expansion: +1 week
• Commission Structure: A tiered model where MAIKA's share of revenue decreases as transaction volume increases.